About us

Product storytelling for software companies

Saltfish empowers anyone who’s built something to show it beautifully, starting with the world’s software teams

Talk to the team See who we work with

Trusted by leading B2B product teams

Luuk De Jonge

Head of Product

“It's not just that more users are completing onboarding. It's that they're actually understanding the product better, and getting to value faster.”

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Our mission

The world deserves to see what you’ve built

Software teams move faster than ever. New features go live in days, not quarters. Entire products launch with teams a fraction of the size they used to be.

But the way companies show what they’ve built hasn’t caught up. Demos still take weeks. Videos still take agencies. Product storytelling has become the bottleneck.

We built Saltfish to close that gap. One capture becomes demos, sandboxes, videos, and visuals, all on brand, all at the speed of the product.

Built with love in Stockholm