About OtterlyAI
OtterlyAI is the leading AI visibility platform, trusted by some of the biggest brands in the world to understand how they show up in answers from ChatGPT, Perplexity, and other AI assistants. Marketing and growth teams use the platform to track brand mentions across prompts, markets, and languages, turning a new category into an essential part of the stack.
Opportunity
OtterlyAI operates in a category that didn’t exist two years ago. Explaining what the product does, and why it matters, is a core part of every interaction with prospects, new users, and support requests. With thousands of signups every month spanning dozens of countries and languages, the team needed a way to deliver that explanation at scale, without losing the personal, founder-led touch that set them apart.
Solution
OtterlyAI uses Saltfish across the full user journey. Inside the product, the co-founder greets every new user through video bubbles during their first session, walking them through the platform and guiding them to their first search prompts. It turns a signup into an activated user, with the founder’s voice, in the user’s language.
For sales, the team replaced live demos with interactive product demos that prospects can explore on their own. Instead of scheduling a call with every interested lead, they send a self-serve demo that communicates the product’s value in minutes. The same demos power the help center and knowledge base, resolving common questions before they become support tickets.
The localization layer ties it together. Using AI video avatars, OtterlyAI produces every demo in multiple languages from a single recording. One take from the founder becomes a localized experience for every market they operate in.
“We have users across the world in dozens of languages. Saltfish lets us reach all of them with localized video from a single recording.”
Outcome
Tens of thousands of users have experienced OtterlyAI through Saltfish, across languages and markets. Prospects evaluate the product on their own time. New users activate during their first session. Support deflects routine questions through embedded demos. The founding team stays focused on building the product and expanding the category.
Looking ahead
As OtterlyAI expands into new markets, every launch comes with localized product communication from day one. New features get a demo that lives in the product, the help center, and the sales workflow simultaneously, in every language the team needs.
