About Magma Math
Magma Math is one of the leading math learning platforms in the Nordics, loved by thousands of classrooms across Sweden, the UK, and North America. Teachers rely on the platform to see student thinking in real time, making it easier to support every learner. Based in Stockholm and growing internationally.
Opportunity
As Magma Math expanded into new markets, their commercial team needed to communicate the product’s value faster. Sales wanted to leave interactive experiences behind after demos so champions could build internal buy-in. Customer success needed to explain features without scheduling a call. Marketing needed on-brand content without agency lead times. The ambition was there across every team, but the tools weren’t keeping up.
“The biggest pain point before Saltfish was time. So when I first saw it, my reaction was: okay, when can we get this?”
Solution
Magma Math rolled out Saltfish across the commercial organization. Sales now uses interactive demos during prospect calls and leaves them behind so champions can explore the product on their own, build internal alignment, and move deals forward. Customer success uses Saltfish to onboard schools and explain features in context, without pulling teachers away from their day.
Adoption spread faster than expected. Within weeks, teams across sales, CS, and product were building their own content, from the Stockholm office to the UK. No design skills or marketing background needed.
Outcome
Over 50 employees across Magma Math now use Saltfish, but the real impact is in what those teams can do for their customers. Sales leaves interactive demos behind after calls, giving champions a way to build internal alignment and move deals forward without waiting for another meeting. Customer success helps teachers understand new features in the moment they need them, not days later on a scheduled call. Support creates content once and reuses it across markets.
The time savings compound across the organization. What used to take weeks of coordination between teams now happens in hours, and every asset is on-brand and consistent regardless of who built it or which country it serves.
“Anyone on the team can pick it up and produce something that looks professional. No design skills, no marketing background. It's a no-brainer.”
Looking ahead
With strong adoption in Sweden and the UK, the team is expanding into their US operations. The vision is a unified workflow where every customer touchpoint, from the first sales demo to ongoing product education, is powered by the same platform, helping Magma Math deliver more value to teachers and schools at every stage.
